Bots can use the data from email marketing campaigns, upsell and cross-sell products, and offer discounts codes and provide higher quality customer interactions. The StyleBot is an AI chatbot that allows enthusiasts to find shoes based on their preferences through product recommendations. However, StyleBot’s party trick was giving users the ability to create their own …

Exploring consumers’ response to text-based chatbots in e-commerce: the moderating role of task complexity and chatbot disclosure Lire la suite »